captures the lifestyle that is BMX. BMXer Ryan Sher founded the company in 2006 because he felt the need for a brand that he, and other riders that share his love for riding, could relate to. Their vision included frames built with strong and light seamless Japanese chromoly, custom-made components and apparel that conveys the unique BMX style. These values are evident in the exceptional quality and great looks of everything they make.
Subrosa has grown into a company that's well known for high-quality frames, components and complete bikes. Their frame geometry is dialed, and they have complete builds that are geared for dirt or street. They're especially focused on product development and utilize input from pro team riders such as Hoang Tran and Lahsaan Kobza all the way down to their amateur Skeleton Crew. That's one of the benefits of being a rider-owned, rider-driven company—they can quickly go from prototype to finished product, and the products are being tested by hard-charging pro riders.
We proudly carry Subrosa because it's a brand that satisfies the demands of today's riders. The whole line, from their signature frames to their sprockets, is built for riders who plan their day around riding. We think they've exceeded their goal. Drop in and check out the Subrosa line. You'll be impressed.